Gen Z Employee Retention Insights

This year’s research study identified several factors that motivate Gen Z to continue working at a job after they’ve tried it for the first week. Note: each of these factors was more important in 2021 than they were in 2020.

  • Having a flexible schedule
  • Liking their boss
  • Feeling like they can bring their authentic self to work

This reflects Gen Z’s newfound ability to work in hybrid situations or fully remote, as well as in-person—and, to expect much more scheduling flexibility in each of these situations. This generation navigates a number of life stage responsibilities and balances various priorities such as pursuing their education, possibly working in the gig economy, helping their family, and balancing their social life as more of the country opens up. All of these and more make scheduling flexibility very important to them.

What most motivates Gen Z to do their best at work? The national study found that feeling respected and feeling like their work is appreciated are most likely to motivate Gen Z to do their best at work.

The Center for Generational Kinetics, LLC (CGK) led this original, nationwide research. The national study included a custom 27-question Gen Z and Millennial survey. The quantitative study was administered to 2,088 US respondents ages 13–35, including 1,070 Gen Z (ages 13–25) and 1,018 Millennials (ages 26–35). The sample was weighted to the 2020 US Census data for age, gender, ethnicity, and region. The survey was conducted online from October 1, 2021, to October 21, 2021.