Employer-sponsored volunteer programs are becoming more popular because they benefit both companies and local communities. These programs help improve a company’s public image while also boosting employee satisfaction, confidence, and skill development. A 2023 global survey by Edge Research for Ares Management found that employees who volunteer through their employer report higher job satisfaction than those who do not. However, building a successful volunteer program takes coordination between HR and managers, especially in smaller companies with fewer resources.
To create a strong program, HR should choose a cause that aligns with the company’s values and interests employees, while involving managers throughout the process. Matching employees’ skills with nonprofit needs—such as having marketing professionals assist with campaigns—helps maximize impact. Securing leadership support and funding is also essential. With proper planning, training, and collaboration with nonprofit partners, employer-sponsored volunteer programs can boost morale and create a lasting positive impact on the community.
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